Location technology is disruptive. Certain Skills are needed. Information arbitrage is all about knowing where to find the technology and data that is essential to your business needs as well as understanding the types of data that provides you the competitive advantage you require. Location-based solutions are varied and can be complicated. But we'll help you sift through the sources and vendors of location data and software products that extends your business analytics toward new insights. We'll advise on what to buy and what skills are required for effective location analytics.
Marketing is a process and specifically, product launches need careful orchestration. Do you launch at an event? When do you contact the tech press? How do you work with analysts? How do you craft the benefits statement versus a mountain of features you hope will be differentiators? Does your elevator pitch punch the right buttons? Where does social media fit in the marketing mix? We'll help you to up-skill your marketing efforts for optimal exposure.
Over $2.5 billion has been invested in location technology start-up companies during the last five years by venture capital firms. Where's the money going and where should it go next?
Satellite imagery, drones, social network data and mobile adtech all contribute to an immense wealth of new information produced by these start-ups. If you are the next investor, we'll help you understand if the next big thing is the next best investment.
Construct the yearly marketing plan and budget that aligns with company revenue targets.
Work the process by building content, producing digital events, execute on the go--to-market strategy, build awareness, build the brand, identify the sales pipeline.
Every plan looks good "until you get punched in the face" (Mike Tyson). So adjust, refine and re-execute, keep validating the message and build toward success.
Every CXO needs a trusted advisor, someone to call upon to bounce ideas; someone with enough experience and perspective that can provide that additional support. That's we're we come in. Contact me today.