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Solutions & Services

Market Intelligence & Information Arbitrage

Market Intelligence & Information Arbitrage

Market Intelligence & Information Arbitrage

Location technology is disruptive. Certain skills are needed. Information arbitrage is all about knowing where to find the technology and data that are essential to your business needs as well as understanding the types of data that provides you the competitive advantage you require. Location-based solutions are varied and can be complicated. But we'll help you sift through the sources and vendors of location data and software products that extends your business analytics toward new insights. We'll advise on what to buy and what skills are required for effective location analytics. 

The Product Marketing Process

Market Intelligence & Information Arbitrage

Market Intelligence & Information Arbitrage

Marketing is a process and specifically, product launches need careful orchestration. Do you launch at an event? When do you contact the tech press? How do you work with analysts? How do you craft the benefits statement versus a mountain of features you hope will be differentiators? Does your elevator pitch punch the right buttons? Where does social media fit in the marketing mix? We'll help you to up-skill your marketing efforts for optimal exposure. 

Venture Investing

Market Intelligence & Information Arbitrage

Venture Investing

Over $5 billion has been invested in location technology start-up companies during the last five years by venture capital firms. Where's the money going and where should it go next?


Satellite imagery, drones, demographic and mobility data all contribute to an immense wealth and volume of new information produced by these start-ups. If you are the next investor, we'll help you understand if the next big thing is the next best investment.

Marketing Solutions for your Business

Strategic Engagement - Build the Plan

Monitor the Process - Change, Adapt, Adjust the Plan to Assure Success

Tactical Engagement - Execute the Plan

 Construct the yearly marketing plan and budget that aligns with company's revenue targets.

Tactical Engagement - Execute the Plan

Monitor the Process - Change, Adapt, Adjust the Plan to Assure Success

Tactical Engagement - Execute the Plan

Work the process by building content, producing digital events, execute on the go--to-market strategy, build awareness, build the brand, identify the sales pipeline.

Monitor the Process - Change, Adapt, Adjust the Plan to Assure Success

Monitor the Process - Change, Adapt, Adjust the Plan to Assure Success

Monitor the Process - Change, Adapt, Adjust the Plan to Assure Success

Every plan looks good "until you get punched in the face" (Mike Tyson). So adjust, refine and re-execute, keep validating the message and build toward success.

One more thing...

Every CXO needs a trusted advisor, someone to call upon to bounce ideas; someone with enough experience and perspective that can provide that additional support. That's where I can help. I'll be your brand guardian. Contact me today.

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LocationIntelligence.US

Wake Forest, NC 28587 United States

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