Construct the yearly marketing plan and budget that aligns with company's revenue targets. Build the right marketing mix and capture sales leads.
We engage in customized market research to support the development and launch of new products by gaining insights from from an ever evolving market for location technology and geospatial information.
Launching products is a process; it follows a set plan of pre- and post-launch activities. It is a "gated" process that has milestones and the launch team must meet each gated objective. Contact us for more details.
Upskill your marketing team with a four-hour seminar on Marketing and Product Launches for Geospatial Technology
For organizations that need the basics of how location technology is used for a competitive advantage by retailers, banks, insurance companies, telecommunications, transportation and other industries. This is offered as either a virtual or on-site workshop.
Geospatial technology is evolving with myriad vendors and products. This seminar teaches an approach toward understanding the competitive framework for your sales team. This offered as a 2-hour virtual session.
Location technology is disruptive. Certain skills are needed. Information arbitrage is all about knowing where to find the technology and data that are essential to your business needs as well as understanding the types of data that provides you the competitive advantage you require. Location-based solutions are varied and can be complicated. But we'll help you sift through the sources and vendors of location data and software products that extends your business analytics toward new insights. We'll advise on what to buy and what skills are required for effective location analytics.
Marketing is a process and specifically, product launches need careful orchestration. Do you launch at an event? When do you contact the tech press? How do you work with analysts? How do you craft the benefits statement versus a mountain of features you hope will be differentiators? Does your elevator pitch punch the right buttons? Where does social media fit in the marketing mix? We'll help you to up-skill your marketing efforts for optimal exposure.
Over $5 billion has been invested in location technology start-up companies during the last five years by venture capital firms. Where's the money going and where should it go next?
Satellite imagery, drones, demographic and mobility data all contribute to an immense wealth and volume of new information produced by these start-ups. If you are the next investor, we'll help you understand if the next big thing is the next best investment.
Every CXO needs a trusted advisor, someone to call upon to bounce ideas; someone with enough experience and perspective that can provide that additional support. That's where I can help. I'll be your brand guardian. Contact me today.
LocationIntelligence.US
Wake Forest, NC 28587 United States