In 2004, Managing Director, Joe Francica, founded and chaired the first Location Intelligence Conference at the Wharton School of Business at the University of Pennsylvania. The objective of that event, and for the next 10 years, was to bring together the thought leaders from both the geospatial technology sector and business intelligence. Over that period, there was a profound shift in the recognition of the value, use and applications of location-based data.
Today, every BI software solution includes some level of geospatial analysis, and every GIS software solution has some capabilities found in BI. This convergence challenges users to understand how to determine the right tools and data to complete key business objectives. Francica was instrumental in fostering this change and has helped companies understand the value in becoming more location intelligent.
In addition, Francica helped to develop the Geospatial Competency Model for the U.S. Department of Labor; served on the National Visiting Committee for the National Science Foundation's Geospatial Technology Center of Excellence; developed the "Location Intelligence for Business" course for Penn State's online GIS program; and has been a thought leader through publications, podcasts, and has been an invited keynoter at several events. He is the former editor-in-chief of Directions Magazine and has worked in senior management positions for both large companies and start-ups.
In 2012, Francica founded GEO Huntsville, a 501c6 non-profit, to support geospatial technology business and workforce development and serving Huntsville, Alabama Mayor Tommy Battle's economic development advisory council. He is currently a board member of the organization. He is also the executive director of an affiliate organization, Exemplar City®, a 501c3 non-profit organization for educational training that developed Blueprint for Safety® a model for technology deployment to support smart and resilient applications in geospatial, energy and cyber-security for city government.
Francica received his BA in Geology from Rutgers University (New Brunswick, New Jersey) in 1978, followed by an MA in Earth Science from Dartmouth College (Hanover, New Hampshire) in 1980, and an MBA from the Edwin L. Cox School of Business at Southern Methodist University (Dallas, Texas) in 1989 where he focused on Marketing and Real Estate Finance.
Our services help clients to navigate the world of geospatial technology and data. We focus on getting products to market and establishing a roadmap for launch. we'll work with your product management team to help establish your brand and promote the value.
If you are a venture investor, we'll help you determine if your money is being invested in technology that is truly differentiated.
Billions of transaction are created every day and nearly all of them includes a location. From credit card transactions to traffic sensors to satellite data to social media, location is always captured. Making sense of it, and monetizing this information is what we do. Call us today.
If you’ve spent any time in the #geospatial market, you know the work of Joe Francica. He has evangelized geospatial #technology for as long as I have worked in the field. If you are a small or mid-sized geospatial company who is looking to upgrade your market presence, you should contact Joe. He’s one of the very best.
Few are able to articulate the value proposition of geospatial tech the way Joe does.
For two decades, I’ve worked with Joe Francica in numerous diverse ways throughout the geospatial industry. He is the best “go to“ guy I know for keeping track of industry trends or finding a person with specific expertise.
Joe is an exceptional strategist and continually has market and competitive insights that drive performance and execution of sales and marketing outcomes.His professionalism is only matched by his good nature, humor and thoughtfulness. When you combine those traits with long, deep, first rate expertise in location and geospatial intelligence, you have a powerful senior manager and resource.
Joe is what I call an inspiring change agent…someone who is passionate about championing new ideas.Taking the leadership position to raise awareness around the convergence of “location intelligence with business intelligence validates his willingness to take a risk to promote innovation. He is also fun to collaborate with on new ideas, and can be counted on to follow through on executing too.
An asset to any company…a history of helping companies leverage the power of “where” supports companies of any size.
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