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CMO Services
Tactical Marketing Advisory & Core Services
Today, AI is displacing the need for dedicated marketing staff. However, our services link geospatial technology expertise with 35+ years of product marketing knowledge. This invaluable combination reduces the time of delivering the optimum plan of action. When you need to quickly develop a comprehensive strategy and execute your marketing objectives, these on-demand services are here to support the essential tasks especially when internal resources are scarce
🧭 Strategic Marketing Plan Development
- Develop annual marketing plans & budgets aligned with revenue targets
- Coach the marketing team and provide subject matter expertise in geospatial technology
- Craft the brand strategy and messaging framework by exercising consistent brand voice across all customer touchpoints
💾 Product Marketing & Positioning
- Define the technical product value proposition - Translate complex product features into compelling customer benefits
- Conduct competitive positioning and SWOT analysis
- Launch campaign planning and execution - Coordinate cross-functional product launch activities
🚀 Go-to-Market Planning
- Create comprehensive launch plan with detailed launch timelines
- Develop multi-channel marketing campaign by designing integrated campaigns across digital and traditional channels
- Align stakeholder tasks across sales, PR, product, engineering
- Drive pre-launch, launch day and post-launch campaigns; align activities with nurture streams
- Create the media plan & coordinate press & analyst briefings
- Partnership and channel marketing - Develop co-marketing opportunities and channel partner programs, where necessary
🤝 Sales Enablement
- Collaborate with CRO to target key market segments
- Enable account managers with tailored sales messaging, elevator pitches, etc.
- Act as subject matter expert to support sales acceleration
- Align the sales plays with revenue goals
- Create the go-to-market sales playbooks for the account management team
📱 Content Strategy Development
- Craft a regular cadence of content aligned with tactical marketing objectives
- Customer Case Studies
- Technical thought leadership articles (~1500+ words)
- Weekly blog content (~250+ words)
- Social media posts
- Execute Editorial Direction
- Webinar & podcast production, script development and practice
- Coach writers on style, tone and function as the technical editor for internal product marketing content
🧠 Corporate & Competitive Strategy
- Define competitive positioning and SWOT
- Champion the company’s unique value proposition
- Collaborate on next-gen product development
- Continuously monitor geospatial market trends resulting in a quarterly market profile delivered to the senior marketing leadership
📈Media & Analyst Relations
- Build consistent dialogue and schedule briefings with...
- Tech media outlets...we know media, because we are ex-media professionals
- Market Research firms...we know who is actively covering the geospatial sector
- Industry Analysts...only a few understand geospatial
Why This Framework Works
When time is of the essence...
This fractional CMO model provides specialized product marketing with specific expertise in location intelligence and geospatial technology but without the overhead of a full-time executive hire. The decreasing hourly rate for longer commitments reflects the efficiency gains and deeper strategic impact possible with extended engagements. Each option balances strategic thinking with tactical execution to deliver measurable results within the specified timeframe...especially when time is of the essence.
