CMO Services
🤝 Advisory Services
Today, AI is displacing the need for dedicated marketing staff. However, our services link geospatial technology expertise with 30+ years of product marketing knowledge. This invaluable combination linked with the best AI marketing tools reduces the time of delivering the optimum plan of action. When you need to quickly ramp to plan and execute on your marketing objectives, contact us to employ the services listed below.
🧭 Tactical Marketing Leadership
- Develop annual marketing plans & budgets aligned with revenue targets
- Define & monitor KPIs for pipeline health (MQLs, SQLs, lead scoring)
- Craft and execute content strategies: webinars, blogs, newsletters, social, etc.
- Plan product launches & go-to-market strategies
- Build and support partner/reseller networks
- Customized Market Research & Competitive Intelligence
🚀 Product Launch Planning & Promotion
- Design detailed launch timelines
- Align stakeholder tasks across sales, PR, product engineering
- Create sales playbooks and media plans
- Coordinate press & analyst briefings
- Drive launch day and post-launch campaigns
📰 Media & Analyst Relations
Build consistent dialogue and schedule briefings with:
- Tech media outlets...we know media, because we are ex-media professionals
- Market research firms...we know who is actively covering the sector
- Industry analysts...only a few understand geospatial
🤝 Sales & Business Development Enablement
- Collaborate with CRO to target key market segments
- Enable account managers with tailored sales messaging
- Develop go-to-market strategies & align with revenue goals
- Act as subject matter expert to support sales acceleration
📱 Social & Digital Identity
- Expand reach on LinkedIn & X
- Post consistent brand-building content
- Support campaigns with native advertising
🧠 Corporate & Competitive Strategy
- Define competitive positioning and SWOT
- Champion the company’s unique value proposition
- Collaborate on next-gen product development
- Continuously monitor geospatial market trends