Marketing is a war.
And as Al Reis and Jack Trout state in their book, "Marketing Warfare," the objective is not to do or die for your company it’s to make the other guy die for their company.
Tech companies are selling "features" and alone they are insufficient to make a difference in the mind of the prospect.
It's complicated but geospatial has become an embedded technology for companies that simply do not exist without it.
Don't Let Products Escape...Have a coordinated Plan to Launch and Market Your Newest Solutions
Not the other way around.
Marketing Solutions and Market Research for Location Technology
LocationIntelligence.US
Wake Forest, NC 28587 United States